Is Your Landing Page Underperforming? Your Form Might Be Killing Conversions

Are you spending hours testing landing page headlines, fine-tuning hero images, and redesigning layouts—only to see minimal improvement in conversion rates? If so, the problem might not be your landing page at all. Your form could be the real issue.

A poorly optimised form can increase bounce rates, discourage enquiries, and cost you valuable leads. In this snippet, we’ll explain why forms can fail and provide some tips on how to optimise your forms for higher conversions.

Why Your Form Could Be Hurting Conversions.

Even well-designed landing pages can struggle due to form-related issues. Here are the most common reasons why your form could be driving users away:

🔴 Poor User Experience - If your form is too long, complex, or difficult to navigate, users will simply abandon it.

🔴 Asking the Wrong Questions at the Wrong Time - Requesting too much personal information upfront can scare off potential leads.

🔴 No Clear Structure - A disorganised form with no logical flow confuses users, leading to frustration and drop-offs.

🔴 No Understanding of Drop-Off Points - If you don’t track where users are abandoning the form, you won’t know what to fix.

Even the best-designed landing page can fail if just one form field causes friction.

How to Fix Your Form and Increase Conversions.

The good news?

Your form is fixable, and with the right adjustments, you can significantly improve conversions.

✅ Analyse Form Drop-Off Rates - Use tools like Google Analytics, Hotjar, or Microsoft Clarity (FREE) to identify where users are abandoning your form.

✅ Reduce Friction - Remove unnecessary fields, enable autofill options, and use multi-step forms for longer requests.

✅ Improve User Experience - Ensure mobile-friendliness, use clear field labels, provide error messages and guidance

✅ Test and Optimise Continuously - A/B test different versions of your form to find the most effective layout and question structure.

If you’re running Google Ads or optimising landing pages, improving your form is one of the quickest ways to boost conversion rates. Instead of spending more on ads, focus on fixing the real problem—your form experience.